Esports Fan Engagement and Sponsorship Activation

In this module, we will be looking for our target audience. We will look at several case studies as well as analyze what will make an experience at an esports and/or gaming event memorable. By understanding who our audience is, we're ready to increase our fanbase and create a lasting memory for gamers and non-gamers alike.

In this SDE, we will look at what it takes to be an influencer and the parameters for an influencer marketing campaign. Campaign analysis will enable us to parse what was successful about the campaign and what needs improvement. By reaching the target audience in a unique way with the gamers we enjoy watching, we're more encouraged to follow through, whether that is buying a new game or trying out a new product. The data completed from the campaign hold values to the feedback and next steps to creating something greater than before.

In this SDE, you'll build upon the last few weeks of instruction into building a memorable gaming and/or esports event. Understanding how to motivate your audience with gamified concepts will ensure for a fun time, and it is up to you to combine the essentials with creativity. Game on!